Audi had a dream: communicate in an appropriate and personalised way at various key moments of the clients’ lifecycle. To meet this challenge, we launched several specific programmes connected to the lifecycle of future Audi clients. This acquisition programme enabled us to not only identify - but also accompany - all those interested in Audi.
Next to that, the “welcome” programme intended to greet the new client in a customized way. The after-sales programme aimed at creating customer loyalty. Last but not least, the repeat-purchase programme was set up to provide the customer with relevant information at the right time in its lifecycle.
of buying intention
in customer satisfaction