As a key player in the beauty and well-being sector, DI wanted to stand out with an innovative vision that anticipates client’s needs.
Our mission? Redefining a unique vision around beauty and reinventing the brand and retail experience to recruit new and younger consumers. Putting those consumers at the center of the strategic and creative process, we organized focus groups and quantitative research to precisely identify their needs and expectations.
Based on this, we created a whole new brand platform and baseline. We also developed a new logo and a brand-new visual identity that has been declined on every single existing customer journey touchpoint.
redesigned DI stores