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Mmmhhh, Herta launched a new range of delicious bacon, reduced in fat.

Their goal? Create awareness and target a younger public.

To do so, they asked us to help them build a 360° campaign around it!

Strategie agency worked the whole concept & customer journey based on a "keep it simple" rule, creating a new concept & tagline.

This combined with a Food Festival mood and a nice picknick contest? Yes! The magic recipe :)