![](http://www.strategie.agency/build/assets/Nalys-visuel-home-logo-d9a3f9da.jpg)
nalys
bye bye lotus, welcome nalyswe connect
After Sofidel bought over Lotus from Georgia Pacific, the brand - name and identity - had to disappear out of the Benelux market. Following this milestone, we at Strategie got the mission to imagine a new brand that was close enough to Lotus so that consumers would automatically shift from the old to the new brand. In order to replace Lotus, we created 2 new brands with new brand territory - without losing consumers!
Based on the societal trends and the consumer knowledge – from qualitative & quantitative research - we defined a new brand positioning, naming, logo & packaging design. Bye bye Lotus. Welcome Nalys!
they grow
![](http://www.strategie.agency/build/assets/Nalys-pack-velours-f9fbe52a.jpg)
![](http://www.strategie.agency/build/assets/packaging_site-85444ac6.jpg)
![](http://www.strategie.agency/build/assets/Nalys-pack-resist-ad6eae2c.jpg)
![](http://www.strategie.agency/build/assets/nalys-header@2x-f705e1ad.jpg)