From prospection to repeat sales, a complete and personalised approach
THE CHALLENGETo communicate in an appropriate and personalised manner at various key moments in the clients’ lifecycle.
OUR APPROACHTo meet this challenge, we launched several specific programmes connected to the lifecycle of (future) Audi clients:
- The activation programme enabled us to identify and accompany all those interested in Audi
- The welcome programme intended to greet the new client
- The after-sales programme intended to create customer loyalty
- The repeat-purchase programme to provide the relevant information at the right time.
THE RESULTSAccompanying and personally following up the client considerably reinforces their satisfaction.
+28% increase due to knowledge of Audi services and accessories
+17% increase in intention to buy accessories
+35% increase in satisfaction with Audi’s attention to their clients.