côte d'or

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THE CHALLENGE

Aligned with the strategic new direction of untamed, unadulterated pleasure, our challenge was to drive penetration and brand preference through a TTL activation idea for Benelux.
 

OUR APPROACH

We developed a campaign in the brand’s universe. As Côte d’Or is a passionate brand, how can we reignite people’s ability to know and fully LIVE WHAT THEY TRULY LOVE…? Simple: choose what you truly love and Côte d’Or makes it happen…

We chose the 20 most touching stories and designed 20 fully tailor-made events where people could get an unique experience related to their true pleasure!
 

RESULTS:

An amazing visibility!
Online video: 2 million views
On Pack: 2,5 million
In the street: 450.000 contacts
Online & social media: 50.000 interactions …

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