côte d'or



Aligned with the strategic new direction of untamed, unadulterated pleasure, our challenge was to drive penetration and brand preference through a TTL activation idea for Benelux.


We developed a campaign in the brand’s world. As Côte d’Or is a passionate brand, how can we reignite people’s ability to know and fully LIVE WHAT THEY TRULY LOVE…? Simple: choose what you truly love and Côte d’Or makes it happen…

We chose the 20 most touching stories and designed 20 fully tailor-made events where people could get an unique experience related to their true pleasure!


  • An amazing visibility!
  • Online video: 2 million views
  • On Pack: 2,5 million
  • In the street: 450.000 contacts
  • Online & social media: 50.000 interactions …

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.

Got it !