THE CHALLENGEAligned with the strategic new direction of untamed, unadulterated pleasure, our challenge was to drive penetration and brand preference through a TTL activation idea for Benelux.
OUR APPROACHWe developed a campaign in the brand’s world. As Côte d’Or is a passionate brand, how can we reignite people’s ability to know and fully LIVE WHAT THEY TRULY LOVE…? Simple: choose what you truly love and Côte d’Or makes it happen…
We chose the 20 most touching stories and designed 20 fully tailor-made events where people could get an unique experience related to their true pleasure!
- An amazing visibility!
- Online video: 2 million views
- On Pack: 2,5 million
- In the street: 450.000 contacts
- Online & social media: 50.000 interactions …