To develop a new equity campaign for the Belgian leader in hospitalisation insurance; establishing DKV as a healthcare partner that provides the best solutions throughout your life.
Insights showed that DKV is well known for hospitalization insurance, but the other product solutions are less familiar to most Belgians.
We decided to develop a TV campaign that positions DKV as more than a mono product supplier. It is a real health care partner you can count on to bring quality care throughout your life, anytime and anywhere. From giving birth, through revalidation and home care up to finding a decent elderly home. A short tag introducing the new dental care product, DKV Smile, drives traffic to the website and links you to your insurance broker.