DUREX & TOMORROWLAND: PARTY WITH LOVE!
THE CHALLENGECreate an impactful in-store brand activation and consumer experience for Spring Summer 2015.
OUR APPROACHHow do you recommend Durex become a sponsor of Tomorrowland?! Brand values, the setting and the idea of “Let the music turn you on” represented a perfect match between both brands.
To bring this sponsorship to life, we worked on a full 360° activation platform including:
- An impactful Benelux in-store activation, offering tickets for Tomorrowland after the official sales had been closed (something money can’t buy!)
- Digital activation & social content creation
- An attractive and interactive stand at Tomorrowland
Discover it now and play with love…