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DUREX & TOMORROWLAND: PARTY WITH LOVE!

THE CHALLENGE

Create an impactful in-store brand activation and consumer experience for Spring Summer 2015.
 

OUR APPROACH

How do you recommend Durex become a sponsor of Tomorrowland?! Brand values, the setting and the idea of “Let the music turn you on” represented a perfect match between both brands.
 
To bring this sponsorship to life, we worked on a full 360° activation platform including:
  • An impactful Benelux in-store activation, offering tickets for Tomorrowland after the official sales had been closed (something money can’t buy!)
  • Digital activation & social content creation
  • An attractive and interactive stand at Tomorrowland
 
Discover it now and play with love…

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