Currently, 85 % of people looking for a home or car insurance first check Google to get more information. Based on these figures, Generali created an e-partners programme that enabling brokers to benefit from the mother brand’s SEA and SEO web indexing so as to optimise their sales approach.
THE CHALLENGETo get the brokers to subscribe to the e-partners programme and highlight the benefits of excellent indexing.
OUR APPROACHIn order to present the tool to brokers, we launched a two-step e-mail campaign:
- 1st step – show their lack of visibility at the top of search engines
- 2nd step – present the programme, showing its effectiveness in getting close to online clients