Currently, 85 % of people looking for their home or car insurance first check Google to get information. Based on these figures, Generali created an e-partners programme that enables brokers to benefit from the mother brand’s SEA and SEO web indexing so as to optimise their sales approach.
THE CHALLENGETo get the brokers to subscribe to the e-partners programme and highlight the benefits of excellent indexing.
OUR APPROACHTo present the tool to brokers, we launched an e-mail campaign in two steps:
1st step – show their lack of visbility at the top of search engines
2nd step – present the programme, showing its effectiveness in getting close to online clients