A tasty digital activation
THE CHALLENGEPromote Herta’s delicatessen range
OUR APPROACHTo be perfectly coherent with the brand’s baseline (‘The taste of simple things’) that aims at promoting healthy, tasty food, we developed the “My Herta Jar” action.
It’s a gourmet concept that enables each person to discover the jar that suits them most through a mini personality test. Each participation is rewarded with a recipe, a shopping list and an 1 euro e-coupon.
From concept to putting the site online and creating all of the promotional visuals, everything was developed and designed from A to Z by the agency.