A tasty digital activation
THE CHALLENGEPromote Herta’s delicatessen range
OUR APPROACHTo be perfectly coherent with the brand’s baseline (‘The taste of simple things’) that aims at promoting healthy, tasty food, we developed the My Herta Jar action.
It’s a gourmet concept that enables each person to discover the jar that suits them most through a mini personality test. Each participation is rewarded by a recipe, a shopping list and an e-coupon of 1 euro.
From the concept to putting the site online, not forgetting the creation of all the promotional visuals, everything was developed and designed from A to Z by the agency.