To illustrate the slogan, ‘Dare to open your mouth’.
Stimorol freshens your breath… and your mind, by giving you enough confidence to express yourself freely. In order to promote its original slogan, we produced a series of videos using hidden cameras with the support of Tomorrowland. This was the opportunity to be in contact with the general public and to demonstrate that good things happen to those that dare open their mouths! To follow on this viral action, an online competition was also run offering many tickets for the festival!