It’s all about beauty!
CONNECTEvery day, every woman should dare to be herself, to be beautiful and to behave like so… Now Di! is there to achieve this goal. We reinvented the beauty retailer Di!. The repositioning project we lead has been a strategic journey, from brand audit (quantitative + focus group) to brand platform.
The brand is now a creative one with more sympathy, closeness and a talkative attitude.
The beauty brand is different from the rest of the market more modern, feminine: an intimate beauty experience.
We defined the new brand platform, the baseline, the visual identity and the store lay out. Today we keep on working on the brand with brand content and editorial creation.