tripick

A buddies’ trip

Three friends asked us to imagine and build, from scratch, a crafted beer brand. 

Challenge accepted! We designed the brand identity of this new brand all the way from the name to the packaging design, including the storytelling.

Tripick is the combination of the word ‘trio’, referring to the three beer-loving friends, and ‘pic vert’, or Green woodpecker, a well-known bird in the Ardennes region. 

This local touch is also found in the logo of the Belgian brand where the ‘t’ of Tripick has the shape of a beak.