Healing natureWe created for the Therabel laboratories: a new brand of natural products, designed to effectively combat the winter assault on the throat and lungs. Belivair is an umbrella brand of 7 different cough and cold formulas.
The bold uppercase logotype, the symbols of leaves to highlight the natural origin of the active ingredients and the choice of the colour purple are now Belivair’s identity codes. In terms of the packaging, recurring elements help strengthen the brand message. The wire-hair target in the silhouette illustrates the source of the problem to be addressed and the 'health-nature' icon on the various packs strengthens this new protective shield’s positioning.