Healing natureWhat we created for the Therabel laboratories: a new brand of natural products, designed to effectively fight the winter assault on throat and lung. Belivair is an umbrella brand of 7 different cough and cold formulas.
The bold uppercase logotype, the symbolic leaves, highlights the natural origin of the active ingredients and the choice of the colour purple are both now Belivair’s identity codes. In terms of packaging, recurring elements help strengthen the brand message. The wire-hair target in the silhouette illustrates the source of the problem to be addressed whilst the 'health-nature' icon on the various packagings strengthens this new protective shield’s positioning.