belivair

Scroll

Healing nature

What we created for the Therabel laboratories:  a new brand of natural products, designed to effectively fight the winter assault on throat and lung. Belivair is an umbrella brand of 7 different cough and cold formulas.

The bold uppercase logotype, the symbolic leaves,  highlights the natural origin of the active ingredients and the choice of the colour purple are both now Belivair’s identity codes. In terms of packaging, recurring elements help strengthen the brand message. The wire-hair target in the silhouette illustrates the source of the problem to be addressed whilst the 'health-nature' icon on the various packagings strengthens this new protective shield’s positioning.

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.

Got it !