Talk a walk on the natural side…
CONNECTLet’s face it: being mistaken as a spread is a big deal for a butter and cream brand. We accompanied the transformation of Balade.
From workshops to research, we co-creatively built a natural and milk rooted brand. Ther’s no doubt left now.
The purpose of the brand is well defined: feeling the emotion of a walk in nature – the ownership is also identified: there is fresh milk inside.
The social benefit is also there too: respect and give back to local nature.
This strategic approach provided the basis for working on the brand identity and was the foundation of a new content platform.
DESIGNThe two brand icons: the little girl and the young cow go together on a journey to change brand perception. They introduce a brand-new universe made of fresh and natural greens, handwritten words and lifestyle yummy pictures.
The range architecture has been simplified, clarified for a more consistent retail proposal.
The packaging design is impactful and aspirational – going straight to the consumer’s heart.