le trefle



In France, Le Trèfle is a very famous brand. But with an awareness rate of just over 60%, it only had a 4% market share.

The brand needed to reconnect with its roots, redefine its promise and uniqueness. And yes, there are unique reasons to prefer the “Le Trefle” toilet paper brand rather than private labels or the competition. 

We defined a new brand positioning: generous by nature.


We recreate an iconic and crafted logotype. The brand icon: a clover, brings meaning and visibility at the same time. Strong enough to awaken our memories and bring Le Trèfle back in.
The packaging is a full experience with storytelling and anecdotes about the product and the brand.

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