Welcome to the Pol story !
ObjectiveHighlight its brand values: closeness, listening and professionalism.
Everything that makes a difference in the insulation area.
After working on its product communication, we were missioned by URSA for its brand communication.
In order to define a strong brand message, it was essential for us to develop their well-known brand identity: the bear. That’s how POL was born!
Unifying URSA teams, supported by B2B and followed by the public, POL became a real success. It responded to the brand requirements and to the sector needs.
And a very encouring first result: over 1900 fans registered in 2 months and 550 000 views for the launch teasing video.