Complexity made simple by designSYNHERA is a platform created for the promotion of research done in High Schools in Brussels and Wallonia. Formerly known as ADISIF, they faced a big change in the life of the organisation by enlarging their competences to include social, artistic and commercial fields. Their name & identity weren't in line anymore with their new mission.
In order to redefine the mission of the company, we interviewed people to get to know the company and the expectations.
Finally, we recommended to change the name and created SYNHERA (SYNergie entre Hautes Écoles destinée à la Recherche Appliquée) a name completely in line with their new mission.
We imagined a colourful and vibrant brand identity system to express the dynamism, enthusiasm and passion of the people involved.