j&j - actifed


The proud stance of a marketleader

In order to modernize the Actifed pharma brand and enable the integration of new products into the range, we reviewed all of Actifed’s branding (the leader in the OTC market). We emphasized the opposition of colors: Red, as a reference to pain, and blue, for relief. So from now on, the integration of symptoms on the packaging strengthens the range’s coherence. The packaging targets pain and clearly reflects the goal of the treatment.

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.

Got it !