j&j - actifed

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The proud stance of a marketleader

In order to modernize the Actifed pharma brand and enable the integration of new products into the range, we reviewed all of Actifed’s branding (the leader in the OTC market). We emphasized the opposition of colors: Red, as a reference to pain, and blue, for relief. So from now on, the integration of symptoms on the packaging strengthens the range’s coherence. The packaging targets pain and clearly reflects the goal of the treatment. 

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