corman - carlsbourg
Proud of its Ardenne originReal butter is making a spectacular comeback in recent years and CARLSBOURG is as real as it gets. It is labelled AOP (Appellation d’Origine Protégée). Only about fifty European products made from milk are. It is a real terroir product from the Belgian Ardenne region.
We gave the packaging a make-over without betraying its 1895 origins. We defined with great precision the brand territory in terms of colours, materials, accessories, style of photography, wording, recipes, the lot. This guideline allows us and our client to be the brand guardians in all of its manifestations and touch points, and to develop the brand well into the digital reality.