sofidel - cosynel
The ultimate level of comfortMoltonel toilet paper used to be a top reference on the market but for complicated commercial reasons, the brand was withdrawn and replaced with a brand new creation: COSYNEL. Strategie agency was involved in all the stages of the creation of the new brand: positioning, naming, brand identity and packaging.
We used this unique opportunity to create a modern, reassuring brand centered around the ideas of comfort and protection, hence the COSYNEL name. A bright and impacting colour palette was created to help improve the brand’s visibility in a relatively conventional sector.