sofidel - cosynel


The ultimate level of comfort

Moltonel toilet paper used to be a top reference on the market but for complicated commercial reasons, the brand was withdrawn and replaced with a brand new creation: COSYNEL. Strategie agency was involved in all the stages of the creation of the new brand: positioning, naming, brand identity and packaging.

We used this unique opportunity to create a modern, reassuring brand centered around the ideas of comfort and protection, hence the COSYNEL name. A bright and impacting colour palette was created to help improve the brand’s visibility in a relatively conventional sector. 

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.

Got it !