agc - halio
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Premium communication for a premium product
Halio is the brandname of a very premium tinting glass system. The product is made by AGC Glass, world leader in flat glass.The Halio brand and its communication are addressed to architects and architectural companies all over the world. Our insight was that our target group are professionals with artistic schooling and a taste for beauty. So we have to compete on that level.
All the items we design for Halio work in a rational way, and are aesthetically beyond reproach. Beautiful photography, lots of white space, clean typography and a graphical device that adds emphasis. All the proportions are governed by the GOLDEN RATIO, a principle in use in architecture since the ancient Egyptians built the pyramids.
