ab inbev - leffe royale
Premium design for Leffe RoyaleIn close collaboration with the LEFFE team, we redefined the role of the Leffe Royale sub-range: the discovery of premium hops through the travels of the brew master Charles Nouwen.
We redesigned the strong black-gold base to be able to welcome 3 permanent beers and occasional limited editions. The modern illustrations of the hops are custom-made and inspired by ancient engravings. They reinforce the key ingredient of the Leffe Royale brand (the hops).