ab inbev - leffe royale

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Premium design for Leffe Royale

In close collaboration with the LEFFE team, we redefined the role of the Leffe Royale sub-range: the discovery of premium hops through the travels of the brew master Charles Nouwen.

We redesigned the strong black-gold base to be able to welcome 3 permanent beers and occasional limited editions. The modern illustrations of the hops are custom-made and inspired by ancient engravings. They reinforce the key ingredient of the Leffe Royale brand (the hops).

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