ab inbev - leffe royale


Premium design for Leffe Royale

In close collaboration with the LEFFE team, we redefined the role of the Leffe Royale sub-range: the discovery of premium hops through the travels of the brew master Charles Nouwen.

We redesigned the strong black-gold base to be able to welcome 3 permanent beers and occasional limited editions. The modern illustrations of the hops are custom-made and inspired by ancient engravings. They reinforce the key ingredient of the Leffe Royale brand (the hops).

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.

Got it !