Unexpeted Belgian spirit

Who says genever is only for older people, think again!

We designed the brand identity of Peterman, renewed the brand icon and created an entire series of trendy bottles in order to trigger the interest of the younger target group. Peterman isn’t the traditional taste you would expect. The new innovating formulas are a great success for Peterman and keep the category dynamic. We have created a real rooted yet modern packaging design which reminds our target group the knowhow of Peterman and its typical Belgian spirit.

This experience is enhanced with the limited-edition series.

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