Smart DNA

Progenus is a brandnew high-tech company in Wallonia. It proposes DNA tests in every field, particularly on animals, vegetables and food in general (public health).
It started small as a spin-off from university, but wants to reposition as a bigger player on this rather new but very competitive market. 

In close collaboration, we redefined their mission statement, which gave birth to a new brand identity and brand guideline.
The idea of a DNA strand is cleverly worked in the lettering of the PROGENUS wordmark, in a subtle way and without compromising readability. 
In addition with the bright colours, this makes for a simple, modern and eye catching brand.
This is carried over in the graphical system and is expressed in all communication.

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