Smart DNAProgenus is a brandnew high-tech company in Wallonia. It proposes DNA tests in every field, particularly on animals, vegetables and food in general (public health).
It started small as a spin-off from university, but wants to reposition as a bigger player on this rather new but very competitive market.
In close collaboration, we redefined their mission statement, which gave birth to a new brand identity and brand guideline.
In addition with the bright colours, this makes for a simple, modern and eye catching brand.
This is carried over in the graphical system and is expressed in all communication.