Put a little spring in your stepPromagnor, a well known brand of magnesium supplements needed a packaging update to keep up with competitors. The spring is a basic visual element that everybody understands instantly. Its dynamic design gives a higher shelf impact. It makes the pack jump off the shelf and into your shopping bag. The name Promagnor in italic and the specific orange pantone color enhances this impact.
For the variant ‘Relaxation’ we kept the same structure, but a more calm, blue, central design.