The shortest way to your plate

We were missioned by Colruyt Group to define a unique positioning of spar in the fresh-food category.

After a thorough benchmark and a practical recommendation, we designed and created the concept: “from the fields directly to you by Spar”. 
A concept that reflects the brand values of Spar: proximity, freshness, craftsmanship, sensory pleasures and inspiration. We delivered all the steps, from supplier coordination to photography production, art direction, layouts, artwork… and designed more than 400 new products!

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