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In 2025, we were delighted to accompany the Corman group throughout a new Balade design to their full cream range.

The goals?

1. modernizing the pack design
2. bringing a clear design harmony throughout the whole category
3. creating even more impact in-store

The design output?

1. adding an ownable colored wave, creating a wall impact instore
2. shifting the inspirational dish to the left, creating modernity and extra appetite appeal
3. designing a clear USP structure

Psst, they are out now - go, check & share your thoughts with us!