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For the Chavroux brand, part of the Savencia group, Strategie was appointed to develop a full 360° activation creating awareness & engagement to reposition the brand as THE reference in the goat cheese sector!

In the creative process, the tagline « Chaque Plat son Chavroux/Ieder Gerecht zijn Chavroux » emerged, emphasizing the product's versatility across various culinary uses.

The photoshoot direction enabled us to develop colourful models & recipes visuals for the different range's products.

We then were happy to work on a full digital (SoMe + DOOH) & offline toolkit designed to maximize visibility & drive engagement in stores.

The results? Chavroux successfully amplified its presence both online and in-store, reinforcing its positioning as the go-to choice for food lovers looking for taste, simplicity & inspiration in their everyday cooking.