iba
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IBA is a Belgian cancer diagnostics and treatment company and the worldwide proton therapy technology leader.
We had the honour to partner with them in order to create a strategic positioning from scratch for their new and very specific CYCLONE IKON product. We therefore strategically thought about its positioning giving birth to a strong creative identity and a bold communication concept.
We are the proud creators of all the CYCLONE IKON launch assets and the honoured communicators of its revealing event.
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![](http://www.strategie.agency/build/assets/iba-header@2x-b000ffed.jpg)
![](http://www.strategie.agency/build/assets/iba-rollup@2x-b4405fa7.jpg)
![](http://www.strategie.agency/build/assets/iba-brochure-closed@2x-4a5377dc.jpg)
![](http://www.strategie.agency/build/assets/iba-brochure-opened@2x-49554ba8.jpg)