INELLE is a French nutri-cosmetic brand that wanted to create and launch a new Pure Player beauty supplements brand for women. This in a highly fragmented market with a plethora of products. Yes, our teams took up this beautiful challenge and came up with a name that combines the benefits and the target market = In + Elle.
A name declined in a typographic logotype carrying lightness and modernity and a visual identity applied to the whole brand ecosystem, created to convey the brand's raison d'être: what does good from the inside, is seen from the outside.
growth vs objectives
months to launch