MODILAC, part of Savencia Group, is a brand that has been an expert in infant nutrition for over 35 years. A brand that is also extremely close to nature. In order to establish its position as an expert brand within a well-defined target group, our teams worked on the infant milk range packaging identity. We designed a strong visual identity through the creation of the Modilac shield - symbolising the protection & immunity provided by lactoferrin.
Next to that, we repositioned the infant cereals range on the organic market. In order to erase the "therapeutic/expert" side in favour of more current and more gourmet codes, we gave back a place to emotion to literally touch mothers’ hearts. The result? A pack identity redesign inspired by nature – being a real breakthrough and creating a genuine impact on pharmacy shelves.
product ranges in France
tired but happy parents