JOST offers road and multimodal transport services to and from Europe and North Africa. They develop custom logistics solutions, combining complexity, efficiency and business aspects to best serve their customers. We faced an important challenge: build a strong and modern visual identity to reinforce the visibility and cohesion of the Jost group. We selected a trio of strong colours that anchor the brand in a sector in perpetual movement and offer excellent visibility on the roads.
The blue and green colours stand out from the crowd and create a strong visual identity that can be seen from more than 3km away. The wire kangaroo, in the shape of an arrow, carries its young and symbolises speed. It now bounces on a curved line, referring to the carrier's mobility across Europe.