![](http://www.strategie.agency/build/assets/tollens-hero@2x-6cac62da.jpg)
we connect
Painting a facade in color without worrying about the weather? A clear professional painters' expectation to reach productivity gains! Tollens – a French professional paint brand - asked us to accompany the brand for the complete launch of the Toll O Perl T5 innovation. We therefore first embodied the T5 technological innovation through the creation of a pictogram which main challenge was to highlight the product advantages. All of this while maintaining the product’s core identity!
In a second time, we defined the angle and the communication concept that led to the campaign's Key Visual - used on all launch tools! Developing an eye-catching presence in more than 200 stores through posters, totems, pallet corners,... In the press initiating a tactical presence in newspapers - among which L'Equipe. Digitally creating an impactful social media video & out of the box mailing. This 360° launch enabled Tollens to raise brand visibility, boost sales numbers & increase market share!
they grow
![](http://www.strategie.agency/build/assets/tollens-typo@2x-f19998a0.jpg)
![](http://www.strategie.agency/build/assets/tollens-pot@2x-cdf4daa6.jpg)
![](http://www.strategie.agency/build/assets/tollens-brochure@2x-5a13416b.jpg)