Painting a facade in color without worrying about the weather? A clear professional painters' expectation to reach productivity gains! Tollens – a French professional paint brand - asked us to accompany the brand for the complete launch of the Toll O Perl T5 innovation. We therefore first embodied the T5 technological innovation through the creation of a pictogram which main challenge was to highlight the product advantages. All of this while maintaining the product’s core identity!
In a second time, we defined the angle and the communication concept that led to the campaign's Key Visual - used on all launch tools! Developing an eye-catching presence in more than 200 stores through posters, totems, pallet corners,... In the press initiating a tactical presence in newspapers - among which L'Equipe. Digitally creating an impactful social media video & out of the box mailing. This 360° launch enabled Tollens to raise brand visibility, boost sales numbers & increase market share!
years old brand