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After conducting several qualitative & quantitative studies to better understand the health needs of Belgians, Mutualité Chrétienne (MC) decided to thoroughly revise its offer and the way it supports its members in 2025.

We were once again honored to lead this new campaign under the theme "Vous avez changé, nous aussi."

The observation is clear: society is changing. The health needs of Belgians evolve every day. Belgians expect their mutual insurance to offer flexible benefits and services, regardless of their personal situation or age.

Building on previous campaigns developed in close collaboration, the campaign maintains the same lively, optimistic, and inclusive "tone of voice" unique to MC, once again demonstrating that MC is attentive to people in all stages of life.

The campaign is rolled out through a mix of TV, OLV, Digital, and OOH media with various message levels tailored to the targeted audiences.