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In 2025, we had the pleasure to support McDonald’s with 2 new restaurant openings in Wallonia, right in the middle of the year-end festive season.

The goal was clear: create strong launch communication that would drive attention, while feeling truly local and close to the community.

To bring the openings to life, we developed dedicated key visuals, created with the support of AI, and added a warm local twist through a series of small, playful messages inspired by regional expressions and habits.

The full launch was rolled out across print and digital touchpoints, structured in 3 key moments: before, during, and after opening - to build anticipation, boost visibility at launch, and keep momentum going once the doors were open!

We’re Lovin’ It!

they grow