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We were proud to partner with Promagnor on the creation of its new premium product range, developing a packaging system designed to maximize visibility and differentiation in pharmacies.
Building on the iconic spring symbol originally created by our agency, we transformed this distinctive brand asset into the central visual element of the new range. The dynamic spring evolves across each pack, creating a strong sense of movement and vitality while reinforcing brand recognition.
To support navigation across the portfolio, we developed dedicated colour territories for each benefit platform - Sport, Relax and Energy - enhanced by subtle gradients that bring depth and energy to the design. Custom-designed benefit icons further strengthen product identification and shelf impact.
Combined with a clear information hierarchy and bold category segmentation, the result is a modern, premium packaging range that seamlessly blends brand heritage with powerful pharmacy standout.
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