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U-cran® Comfort from Procter & Gamble is a dietary supplement of plant origin consisting of cranberry extracts for women intimate comfort.

P&G trusted us on this whole new project to redesign the pack and create an online & offline communication around it - bringing modernity into the range, visually differentiating the food supplement from the medicinal version of “Uricran” and boosting the overall market impact.

It’s online now so keep an eye on it.