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For the "Baker’s" brand, a B2B margarine brand under the Vandemoortele group, we were delighted to develop a full-scale branding & communication strategy to further position the brand on the market.

We launched its new baseline « Go for the perfect balance », suggesting that no trade-off is needed between performance on one side and health, sustainability & taste on the other!

The resulting assets are powering a 360° comprehensive on and offline communication toolkit including 3 impactful key visuals, a reveal motion, a dedicated landing page, newsletters and much more.

The results? Baker’s now embodies a refreshed identity and forward-looking positioning—ready to lead the plant-based shift in the industrial sector!