The Lotus Dinosaurus is a crispy cake packed with cereals and topped with delicious chocolate. Our mission was to define a complete new brand identity for Lotus Dinosaurus biscuits, from brand design to packaging design, through a new graphical charter. The objective was to enlarge the target group and addressing the young ones but also the grown ups.
Because once you love Dino, it’s a long lasting story. Keep on exploring how Dino became the real hero of the brand!