we connect

The agency was delighted to be selected as the partner for the Dutch rollout of the Nutella Good Morning campaign!

Following a deep dive into local habits and cultural insights, we uncovered a perfect match: camping is more than just a beloved summer ritual for Dutch people.

What better companion for breakfast while waking up in your camper than Nutella? That’s how the concept Nutella Goes Camping was born!

Based on this big idea, we designed a full 360° activation plan, identifying key touchpoints including Social Media, YouTube, POS, TV, DOOH, and a custom-built platform to manage the campaign contest.

Participants can enter the platform to win a camper van road trip or exclusive Nutella goodies.

From concept to production, everything was handled in-house: location scouting, casting, styling, recipe development, food styling, filming (in our very own agency garden!), and photography.

We also managed the full post-production process — delivering ready-to-use video and static assets optimized for each touchpoint, complete with Dutch voice-over.

Finally, we collaborated with Nutella’s media agency to launch the campaign and bring it to life across all channels.

Psst… it’s live across the Netherlands until May 31st!